25.7617° N, 80.1918° W
product designer
selected works
process
A human-centered approach
Creating a meaningful sonic experience—whether to drive engagement, provide feedback, or further immerse users in an environment, only happens when there is empathy for users needs and a translation of brand attributes into sound. Approaching sound design using HCD, design thinking and agile strategy, we rapidly iterate our way to an authentic brand experience.
'Iteration is perfection' - Miki Agrawal
Discovery
A deep dive into the brand DNA and users needs. Briefs, research and goals are woven into a strategy that aligns stakeholders and guides our project.
Definition
Research of the internal and external landscape will inform our strategy. This is the "design the right thing before designing the thing right" part.
Design
Sound design and sonic exploration begins. Following my STEPS approach I create sonic palettes that will be iterated on and eventually tested with users.
Delivery
All assets are finalized - mixed, mastered, and delivered. If the project scope includes the creation of audio guidelines these will be finalized and handed off.
TOUCHPOINTS:
IN-APP SOUND
LIVE EVENT
HARDWARE
WEB/DIGITAL
STREAMING
INDUSTRIES:
AUTOMOTIVE
HEALTH
SOCIAL NETWORK
E-COMMERCE
LIFESTYLE
SERVICES:
AUDIO UX | SONIC INTERACTION
RESEARCH & STRATEGY
SONIC BRANDING
STUDIO ENGINEER
IMMERSIVE SOUNDCAPE
SOUND WORKSHOPS
PROJECT MANAGEMENT
TOOLS
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Find out more
remuneration
You and your situation are unique. We want to achieve the best possible outcome with you, so let's talk about your particular financial requirements and cashflow projections. We'll make a plan that suites you - after all, it’s only “Design Thinking” if we tailor our approach to your specific needs. So let’s co-create to make a difference and help you design new ways forward.
so how does it work?
does it work?
we win award, but what do they mean?
They're an indicator of recognised creative quality. Not all great work wins awards, and awards don’t always go to the best work. Nonetheless, they’re a useful barometer of excellence, with the added benefit of keeping agencies on their toes.
Spada - Gold, Branding
Sappi - Gold x 2, Prestige Designer
Spada - Overall Winner, Publication Design
Designer of the Year - Overall winner
Designer of the Year - Environmental
Spada - Winner, Packaging
Spada - Merit Award, Calendar / Poster
Loerie - Gold, Integrated Campaign
Spada - Gold, Craft Illustration
Spada - Gold, Multi Discipline
Echo - Silver, Direct Marketing
Designer of the Year - Best of Show
Designer of the Year - Best Poster
Spada - Winner, Design Conference
Loerie - Illustration Design
Designer of the Year - Environmental
Spada - Silver Award, Design
Designer of the Year - Poster
Designer of the Year - Brochure
Designer of the Year - Environmental
Designer of the Year - Brochure
Designer of the Year - Campaign
Spada - Craft Illustration
Spada - Silver, Design
Loerie - Silver, Brochure
Loerie - Silver, Brochure
Loerie - Silver, Poster
Loerie - Audio Visual
MADC - Finalist Direct Marketing
Cannes - Silver, Direct Marketing
Spada - Silver, Publication Design
Designer of the Year - Overall Winner
Spada - Winner, Pharmaceutical
so, who's believed in dinergy* so far?
Dinergy’s list of clients (and their endorsement) is based on our creative worth, as well as our professional delivery. Ultimately, the opinions of others are just that. Your own discernment can also assess Dinergy’s creative strength. See our case studies or portfolio for more. We've worked with many multi-national blue chip clients - evidence of the merit of our approach.